There are a lot of content marketing tools out there, but Buzzsumo is by far the best. It shows you the most popular content across all social media platforms, so you can create something that’s high-performing and has the potential to be viral.
I’ll tell you more about this tool from this post.
Who Needs to Use Buzzsumo?
Buzzsumo is great for content creators, writers, bloggers, small business owners, and marketing professionals. It can also work for influencers and other people who want to create better content for their audience.
Buzzsumo Founders
Co-founders James Blackwell and Henley Wing started creating codes for the tool in 2013, but they launched it in 2014.
James and Henley know how challenging it is to create great content. So they’ve decided to create a tool that can help streamline the process of brainstorming content ideas and researching data-driven insights.
They hope that the tool will help creators and influencers produce better content in the digital space.
The Power of Buzzsumo
Creating content isn’t just about producing anything you want. You need to consider what’s popular and resonates with your audience. However, it’s hard to know what that is without thorough research.
And in today’s digital space, it’s not easy to cut through the noise and find what’s valuable.
That’s where Buzzsumo comes in handy. In just a few clicks, it can provide you with data-driven research and content insights in the form of popular articles, relevant, trendy keywords, and backlinks.
It allows you to produce quality content quickly and gives you an edge over your competitors.
Core Features of Buzzsumo
- Topic Discovery. This is one of the most popular features of this tool. It allows you to publish high-quality content by providing popular topics under your niche, identifying content gaps and search terms, and showing trends across all social media platforms.
- Content Research. It simplifies the research process for you. Just type the keyword or topic on the search bar, and it will provide you with the list and analysis of the best content across all social platforms and websites.
- Discover Influencers. This feature helps you find the key influencers in your field so you can connect with them and grow your brand.
- Monitoring. It allows you to track your brand mentions, competitors, and the latest industry news. So you can stay ahead of the curve.
- API Integration. Automation is key in content marketing. This feature allows you to connect with other tools and automate your workflow.
BuzzSumo vs Competitors
Ahrefs
If you’re familiar with digital marketing, you’ll know that they are both reputable and loved by many marketers and creators.
However, Ahrefs is more complex and expensive than this platform. It is because it’s an SEO toolkit and doesn’t only focus on content creation. It will take you a while to understand all of its features.
Buzzsumo, on the other hand, is easy to use and focuses only on providing valuable insights for content. It lacks SEO features but is more affordable than Ahrefs.
Content Studio
Content Studio is a social media management platform with added content discovery features. It’s a great tool and has cheaper plans than Buzzsumo. However, the latter tool can provide way more results and comprehensive insights when it comes to content research.
So if you’re main focus is producing premium content rather than scheduling and publishing them, then Buzzsumo is the better tool for you.
Where to Access Buzzsumo
It is web-based software. You can use the tool by subscribing to its 30-day free trial. After that, you can stay in the free version or upgrade to paid ones.
Discounts & Special Offers
This platform doesn’t usually give discounts to regular users. But if you’re running an NGO, charitable organization, or academy, you can email the team, and they’ll provide you with a discount.
Pricing & Plans
It has three paid plans – Pro, Plus, and Large. Users can choose to pay monthly or annually.
The Pro plan, which costs $99/month, is the best for freelancers and new businesses owners.
If you have a growing medium-sized business, Plus is a suitable plan. It costs $179/month and gives you higher limitations on the features.
Bigger businesses and agencies can benefit from more advanced tools provided in the Large plan. They can access the features at $299/month.
The platform is providing a 20% discount if you choose to pay yearly.
How to Subscribe to Buzzsumo
You can sign up by clicking this link. It will direct you to a page where you can choose the plan that suits your needs and start your 30-day free trial.
Sources
James Blackwell, co-founder, Buzzsumo. www.topionetworks.com. (2013, May 1). Retrieved February 1, 2022, from https://www.topionetworks.com/people/james-blackwell-54e0a1d5ba2997dc54000beb
Bharath. (2021, December 8). Buzzsumo story: Founders: Features: Business model. StartupTalky. Retrieved February 1, 2022, from https://startuptalky.com/buzzsumo-success-story/
Linehan, L. (2021, April 15). Buzzsumo alternatives: What you really need to know. BuzzSumo.com. Retrieved February 1, 2022, from https://buzzsumo.com/blog/buzzsumo-alternatives/
Jonah helps freelancers and entrepreneurs promote their personal brand or business by teaching writing and content marketing principles. During a casual day off, she enjoys painting, shopping for home decors, watching Netflix, or hosting meetups with friends.