Want to know the areas you need to consider before you start writing?
The transactional model of communication proposed by Barnlund in 1970 gives you an idea of the elements you need to think about before you begin.
Sender
- Who are the people or organization you should approach to get information about your message?
- Do you need to follow a specific tone or adapt your message to the brand of your sender?
Message
- What main key points do you need to include in your writing? What will the communication be about?
- Be sure to include important details in your writing by answering important questions.
Channel
- What will be the means of sending your message? Will you send it via email or postal mail?
- Is your written document in a form of a memo or letter? Are there templates you can use?
Noise
- Are there possible mistakes in your writing that can cause your reader to misinterpret your message?
Receiver
- Who are your target readers? What are their needs?
Feedback
- What action do you want your reader to make after receiving your message?
Learn more by watching this video:
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Jonah helps freelancers and entrepreneurs promote their personal brand or business by teaching writing and content marketing principles. During a casual day off, she enjoys painting, shopping for home decors, watching Netflix, or hosting meetups with friends.