Copywriting Dojo’s Inner Circle Review + Bonus [Read Before You Join]

As a Writing Coach and Business Hacker, I’m always in the lookout for resources that will contribute to sales growth. So I create reviews here on my blog for courses, books, apps, and tools out there that can be an entrepreneurs’ best friend.

Let’s talk about Copywriting Dojo: the number one community I recommend for aspiring copywriters in the Philippines.

I first met its founder, Raffy Marabut when I launched my online masterclass Writing Hacks for Entrepreneurs. I interviewed him as a copywriting expert.

I was observing Copywriting Dojo on Facebook Group as one of its members and was impressed with the speed of how the community grew to more than 3600 members in less than year (as of December 2018).

I also like Raf’s writing style and strategic mindset. He has diversified his income stream steadily in a short amount of time and has trained aspiring copywriters to become 6-figure income earners.

How? He launched his Inner Circle membership program with value-packed training called “The Copywriting Core”.

P.S.  Get freebies when you register using my referral code IC_JONAH.  You can head straight to the Inner Circle’s sales page here.

Here’s what you’ll learn in Copywriting Core. 

Module 1: Copywriting Essentials

Learn the fundamentals of persuasive copywriting with high-value lesson simplified for the Filipino audience. In this module, you’ll learn the essentials to writing good copy. Even by finishing just this module would help you skyrocket your copywriting skills.

• Lesson 1: Copywriting Clarity – Gain clarity on what copywriting really is so you can understand how it can help you achieve your goals.
• Lesson 2: The Zen of Copywriting – Learn Copywriting Dojo’s The Zen of Copywriting which is like the 10 commandments every student of copywriting should know.
• Lesson 3: The Different Types of Direct Response Copy – Discover the different types of direct response (persuasive copy) that you can offer as a service or use for your own business
• Lesson 4: Copywriting Formulas – Learn timeless and proven copywriting formulas that you can use in every type of copy
• Lesson 5: Copywriting Templates – Get access to copywriting templates to help you write any type of direct response copy even without any copywriting background

Module 2: How to Get High-Paying Freelance Clients

For freelancers: Learn how you can get high-paying freelance clients without relying on job boards like Upwork, Freelancer, and such. This will help you build a system to get a consistent flow of premium clients.

• Lesson 1: Freelancing Basics – What you should know about freelancing and what to expect especially if you’re a total newbie to freelancing
• Lesson 2: Where to Find Copywriting Clients – The different sources of freelance clients so you never run out of work as long as you look for clients
• Lesson 3: Client Outreach – How you can directly reach out to your ideal clients and do effective outreach that 97% of freelancers don’t know
• Lesson 4: Discovery Calls – How to smoothly and effectively have a discovery call with a lead so they end up hiring you and not the other guy
• Lesson 5: Proposals to $$$ – Learn the secrets to writing proposals that don’t just get ignored and proposals that will help you land highly paid projects

Module 3: How to Grow a Business With Direct Response Marketing

For entrepreneurs and freelancers: Learn high-level direct response marketing and sales funnel strategies that will help you bring in massive sales and results for your and/or your clients’ business. 

• Lesson 1: The 4 Factors That Determine the Success of Ads & Sales Copy – Why copywriting can only contribute up to 25% of the success of ads and sales copy and how you can use this knowledge for your benefit
• Lesson 2: Funnel Basics – Sales funnels made simple. This is probably the most simple and effective way to explain what a sales funnel is and how it works
• Lesson 3: Lead Generation Funnel – Discovery how to create a lead generation funnel that gets your and/or your clients’ business a consistent flow of qualified leads
• Lesson 4: Webinar Funnel – Discovery how to create a webinar funnel that gets your and/or your clients’ business a consistent flow of sales through a high-value webinar
• Lesson 5: Product Launch Formula Funnel – Discovery how to create a product launch formula funnel that will help you or your clients launch a new product or service (especially an info product)

Module 4: Understanding Your Market

Discover the power of persuasion by fully understanding your market’s hopes, fears, desires, and identifications. You’ll also learn about the different levels of customer awareness and market sophistication stages—all explained in the most simple way—and how you can apply this in your own copy.  

• Lesson 1: Mass Desire – Learn how to channel your market’s already-existing desire to whatever your selling and effectively sell any product/service
• Lesson 2: The 5 Levels of Customer Awareness – Discover the different levels of customer awareness, how you can identify the level your audience is at, and what you should do at each level
• Lesson 3: The 5 Stages of Market Sophistication – Discover the different stages of market sophistication, how you can identify the stage your market is at, and what you should do at each stage
• Lesson 4: How to Create Deep Dive Customer Avatars – Learn how you can create deep dive customer avatars to sharpen your message with accurate insights about your audience

Module 5: High-Converting Copy Secrets

Now that you have a great background on copywriting, it’s time to learn how you can actually apply the concepts you’ve learned so far when writing copy. This module will teach you how to write high-converting copy and minimize failure.

• Lesson 1: Writing Headlines That Work – How to choose the almost-perfect headline for your copy that immediately grabs the attention of the right people and keeps them reading
• Lesson 2: Copywriting Dojo’s Perceived Value Formula – A Copywriting Dojo original formula to persuasion that will help you write copy and justify how long your copy needs to be through Perceived Value Asset stacking and more
• Lesson 3: The Dojo Method – The most effective way to master copywriting without mindlessly hand copying dozens of sales letters—saving you hours and hours of time!

Module 6: The Copywriting Process

The copywriting process that every copywriter should follow to efficiently write copy that works without skipping the most important parts of the writing process. 

• Lesson 1: Research Phase – Discover the right way to do market research, competitor research, and product research
• Lesson 2: Writing Phase – Discover the right way to organize your thoughts and your research and extract the most important parts and include them in your copy
• Lesson 3: Testing Phase – How and why you should test your copy in a market you’re not familiar with

Module 7: Advanced Copywriting

Sharpen your copywriting skills even further and officially become one of the most persuasive copywriters in the Philippines by finishing this module that contains high-level copywriting, persuasion, and behavioral economics to help you write more effective copy.

• Lesson 1: Behavioral Economics 101 – Discover the reasons why people buy and make decisions by studying the basics of behavioral economics
• Lesson 2: Advanced Persuasion – Discover next-level persuasion secrets that are so powerful that it will bring chaos if the wrong people learn this
• Lesson 3: How to Open New Markets in a Highly Competitive Space – How you can still sell products effectively even in a highly competitive (saturated) market

Wait.  You may be asking, what am I really buying?  The course (Copywriting Core) or the Membership (Inner Circle)!

The Copywriting Core is only one of the training materials you’ll see inside Inner Circle.  

The key selling point of Inner Circle for me is the interaction within the group Raf created. I think this is more valuable than the Copywriting Core Modules.

Students (who are called Copy Ninjas) are encouraged to share answers to copywriting exercises and review the work of their fellow Ninjas.

Inner Circle Review

[Quick Overview]  For the category of courses, memberships, and subscription, I’ll be using the acronym I.K.E.A. to rate the program:  Interaction.Knowledge. Experience.  Afffordability.

Interaction

Within the inner circle itself, you’ll meet expert freelancers, copywriters, and entrepreneurs.  Here are some interesting personalities within the group:

A Facebook Ad Strategist for Philippine Internet Marketer “Lodis”…

A Digital Marketing Strategies and Freelancer Champion…

An English Proficiency Institute Founder…

A Prominent Blogger and Coach…

And several 6-Figure Earner Copywriters.

Of course, I’m also in this group!   I’ll help you get started.

Knowledge

There’s no doubt about what Raf Marabut can bring to the table about copywriting. He’s a six-figure earner himself and has helped local and international businesses in sales funnels and product launches. 

Experience

Unlike the usual courses using platforms like Teachable, the modules are inside an exclusive Facebook Group. Lessons are in video format and also comes with exercises for students.

The group offers an unlimited critique of your copy in case you need inputs about your work.

Affordability

Here’s what you’ll get if you join The Inner Circle today:

• LIFETIME Membership to Copywriting Dojo’s Inner Circle (P15,000/year Value!)
• LIFETIME Access to Copywriting Core (P15,000 Value!)
• Exclusive Invites to “Inner Circle Only” Events (P7,000/year Value!)
• Inner Circle Only “Ask Me Anything” Sessions & Previous AMA Sessions (P25,000/year Value!)
• Unlimited Copy Critiques From Me and/or Other Elite Copy Ninjas so You Can Improve Faster (P20,000/year Value!)
• The Opportunity to Achieve What I’ve Achieved in 3 Years’ Time 3x Faster Than Me (Priceless!)
• An Exclusive “Inner Circle Only” Copy Ninja Shirt That Only the Elite Copy Ninjas Are Authorized to Wear (Priceless!)

The total value inside Inner Circle is 82,000 per year, but you can join at a discounted price.

How much will that be? How does P7,997 one-time fee for a lifetime membership sound?

By the way, price may go up anytime so sign up as soon as you can.  [Enrollment closes on December 14, 2018].

Overall Review

I’m giving this program a 4.5 over 5. I think the Inner Circle can still improve by enhancing the student’s experience through automaton. I also prefer to review modules outside Facebook group for less distraction.

Don’t get me wrong. It’s a good deal! And getting it through my referral code would make you want it more. (Keep reading!)

How to Join Copywriting Dojo’s Inner Circle

1. Review the course description and payment options at http://bit.ly/InnerCirclexWritingHacks. 
2. Email your transaction slip and the referral code IC_JONAH to info@copywritingdojo.com and copy me at admin@writinghacksacademy.com to claim your bonuses.

Yup, you’ll get these fabulous bonuses when you purchase using my referral link:

• Copywriting Phrases (e-book valued at) Php200

• Copywriting Principles (Writing Hacks Academy’s video course valued at Php2,000

• 30-minute one-on-one consultation call with me (ask for tips on how to kickstart your freelance writing goals) valued at Php 6,000.
• Exclusive group coaching call with with Raf Marabut valued at Php6,000.

Total Bonus Value is Php8,200.  You’ll get your freebies 45 days after purchase. I just need to wait for Copywriting Dojo’s payment confirmation.

Last!  Remember to email Copywriting Dojo that you learned about The Inner Circle using  referral code IC_JONAH.

Head to the registration page now, Ninja!  
http://bit.ly/InnerCirclexWritingHacks.