Content Marketing, Social Media Marketing, Inbound Marketing: What’s the Difference?

Watch a mini-webinar that discusses the difference between social media marketing, content marketing, and inbound marketing.  Grow your business by adding insights for your marketing plan and discover how each of these three can work for you.

What’s In It for You

• This is for you if you are an aspiring entrepreneur who wants to gain ideas of how to market your business
• This is for you if you are a freelancer or entrepreneur who already uses social media and blogs to promote their brand, products, or services but does not have a plan on how to connect all their efforts and make it sustainable
• This is for you if you are an online marketer who wants to re-strategize and consider which of the three you’ll invest in– will I use social media, content marketing, or inbound marketing?
• This is for you if you’re simply clueless and curious about marketing trends.

 

Video Outline

1:20 Welcome/ Greetings

5:00 Presentation of webinar outline

9:40 What will you gain from watching the webinar

10:51 About the presenter (Jonah Chipeco)

13:20 Social Media Marketing

• 14:10 Strategy or Tactic
• 16:25 Social Media Marketing Definition
• 18:16 Social Media Marketing Purpose
• 19:25 Way of Communication

20:05 Content Marketing

• 20:05 Content Marketing Definition
• 25:00 Content Marketing Purpose
• 25:30 Way of Communication
• 25:55 Social Media Marketing vs. Content Marketing

28:04 Inbound Marketing

• 30:21 Inbound Marketing Definition
• 31:00 The Buyer Journey/ Inbound Marketing Methodology
• 36:04 Way of Communication

36:27 What strategy will I choose?

44:32 Announcement

Question & Answer

48:03 What do you think is the proper social media content for the market ages 30-40?

50:31 What is the best social media platform to promote products? Do you have books and sources about creating content?

53:23 Do people still read e-books or is it best to create videos to attract millennials?

56:10 How do you plan content on social media?

59:34 Can you give more examples of inbound marketing?

Notes

Social Media Marketing

Social media marketing helps businesses grow their reach, engage with customers and fans, and gain leads among an enormous online audience. -bluleadz.com

 Social media marketing uses social networks to market a company’s products and services.-Investopedia

 If you’re familiar with Facebook Ad Manager, you may be familiar that the goals of the ads you create are categorized as reach, engagement, or conversion.  These three are pretty much the features of other marketing platforms.  The difference is, The focus of the marketing activities is within the social networks themselves.

Marketers operate social media campaigns abiding rules and features inside Facebook, Twitter, Instagram, Pinterest, YouTube, and others.  Content is also built to fit the context of the chosen social platform.

Content Marketing

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. -Content Marketing Institute

Content marketing is the art of using different kinds of content such as blogs, webinars, videos, website pages, etc. to attract website visitors and eventually convert them into leads/customers.

Unlike social media marketing, content marketing aims to drive sales in the end.   It slowly builds relationships with potential customers using content, and it is these relationships that lead to sales.

Inbound Marketing

Inbound marketing is about attraction – pulling your prospects towards you, instead of pushing your sales message.

Inbound marketing tactics are designed to help prospects discover your business in the early stages of the Buyer’s Journey and to educate them on the benefits of your solution, all while building trust throughout the process.

Social media marketing, content marketing, and search engine optimization fall under the inbound marketing strategy.  If you have an inbound marketing strategy, content marketing, and social media will now become your tactics.