Here are the top three things you need to do and include in your next sales proposal to increase your chance of converting your reader into a customer.
1. Connect
Before saying anything about your product or what you’re offering to your reader, you must first establish a connection.
How can you do this? There are different ways to build a connection with your reader, and you might need to do a little research.
You can start by mentioning a common friend or acquaintance. Bringing up a similar interest or hobby is also a great strategy.
If you have time to do more research and read some of your prospect’s accomplishments, you can praise them for it.
Your goal is to make them feel noticed or appreciated. You’ll be surprised how effective this is.
2. Benefits
You should include your product’s benefits in your initial sales letter, introduction, and cover letter.
You need to answer this question, “how will my reader benefit from the product or service I’m offering?”
This is more important than highlighting how many years you have been in the business or your accomplishments.
Why?
Because your readers don’t care about your background that much. Instead, they want to know what they can get from you and what kind of result they should expect.
If you have a list of products and services you want to show them, turn that into a separate attachment.
3. Call-to-action
Your sales proposal won’t be complete without a crystal clear call-to-action.
What do you want your target reader or a prospective client to do after reading your proposal?
Do you want them to schedule a phone call with you? To sign up for your online course? Or to visit your sales page and check out your product?
You need to be specific about your CTA and make sure that you include one in your sales proposal.
Additional Tips:
Be concise.
Keep this in mind; your readers have short attention spans. They won’t waste their time reading a lengthy proposal filled with unnecessary information.
Look for parts that you can cut or trim. Try to use bullet forms and tables if possible.
Personalize your sales template.
Having a template is a must to save time and avoid starting from scratch every time you need to create a proposal.
But you still need to edit and modify it if you want to make it more effective and persuasive.
Do not pitch a copy-paste proposal to your readers. That’s a big NO, and trust me, they can feel it.
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Jonah helps freelancers and entrepreneurs promote their personal brand or business by teaching writing and content marketing principles. During a casual day off, she enjoys painting, shopping for home decors, watching Netflix, or hosting meetups with friends.