One of the biggest challenges of entrepreneurs and writers is creating consistent social media content. It is not easy to create fresh ones on the spot every day, but it’s possible if you’ll prepare ahead of time and follow the tips below:
1. Create a content calendar.
Planning ahead is a must if you don’t want to run out of content ideas to publish. You could use themes for your content calendar to make planning easier for you.
But how does a theme work?
If you’re a business owner, your theme can depend on the product or service you’re going to push for that month or week. You can think about content ideas that will let you discuss the service or product on sale.
For freelance writers, you can depend your theme on your niche and choose a specific topic underneath it. For example, you write about digital marketing. Your content for October can be about SEO, and for November, it can be about email marketing.
It is also best to make a calendar covering at least three months of your social media and blog content. This might take you around two weeks to finish.
2. Use different types of content.
Use a variety of formats. You don’t need to stick to videos only, text only, or photos only for your content.
Besides saving you from running out of ideas and potential boredom, it will help you engage more with your audience. It’s also a great strategy to identify which formats work best for you and your business.
3. Work in batches.
Since you already created your content calendar and already know what types of content you need to make, it’ll be easier for you to group them and block a day or couple of hours to work on the same tasks.
For example, today, you’ll draft all of your blog content. Tomorrow, you can edit and polish those drafts. Then the day after tomorrow, you can focus on creating your social media copy.
Working in batches is very crucial because it helps your brain concentrate so you can work faster. Also, doing so is much better than jumping to different tasks.
4. Use scheduling tools.
Use applications to schedule your content, so you don’t need to log in to your account every time you need to post something.
Block a day or two for scheduling all of your content to avoid needing to worry about them every single day.
Here are some apps that you can use:
Tip: You can use them for free, but if you want to avail of the premium version, then buy during Black Friday, which is in November, so you can get huge discounts.
5. Repurpose or revamp.
Here’s where the 20-80 rule comes in. 20% is the creation of content, while 80% is about promotion.
You don’t need to create new content each time. You just need to learn how to repurpose and revamp.
Repurpose means converting your existing post into a different type of content. While revamping is fixing and renovating your old content to create a better and improved version of it.
For example, you have a video, you can use your video script and make it a blog, like what we’re doing in this blog post. If you have more than 5 long-form blog posts, you can make them into an ebook.
You can also compile all your text content on social media and make a blog post.
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Jonah helps freelancers and entrepreneurs promote their personal brand or business by teaching writing and content marketing principles. During a casual day off, she enjoys painting, shopping for home decors, watching Netflix, or hosting meetups with friends.