Writing Tools

Beacon: A Comprehensive Lead Magnet Tool to Increase Conversion Rate

Beacon is an all-in-one lead magnet solution that helps professionals, marketers, bloggers, and entrepreneurs increase their leads and grow their businesses!

Disclaimer: This blog post contains affiliate links. If you click on one of the links and make a purchase, we receive a small commission. However, please note that we only recommend products and services that we believe are of high quality and value. 

If you’re not familiar with a lead magnet, it’s a marketing technique where companies offer free content in exchange for an email address (and sometimes other information). Beacon provides tools to create attractive forms and helps you publish ebooks, checklists, templates, and more as your lead magnet.

The Company Behind The Tool

Beacon is under Beacon Publishing Ltd and was co-founded in 2014 by Kevin McGrath in the United Kingdom. He is also responsible for the design and user experience of the app.

The Purpose of Beacon

beacon: lead magnet tool

Businesses often get website traffic but fail to convert them into leads. It might be because they don’t have anything to offer, or their forms are unappealing and often ignored. Beacon solves this by providing users with the right tools for lead generation.

The app can help you do two important things, create beautifully-designed lead magnets to offer for your visitors and provide engaging lead capture forms to increase your conversion rate.

Why use Beacon?

Beacon has a clean and simple interface that users will love. In addition, this powerful tool gives you enough options to launch lead magnets and forms you will be proud of.

Lead Magnet Features

  • Drag-and-drop feature.
  • 100+ pre-made templates.
  • Integrations.
  • Blog post recycle.
  • Easy social sharing.
  • Beacon analytics.
  • Custom domain names.

Lead Capture Features

  • Fully customizable forms.
  • Multiple lead capture formats.
  • Double-opt in.
  • Email integrations.
  • Conversion dashboard.
  • Mobile Optimization.

You may check the website’s How it Works tab to view the full details of its features.

Beacon vs. Competitors

I haven’t seen any software that offers lead magnet and lead capture creation as this tool does. This is already a big advantage and a great reason to use Beacon. 

However, I’ve seen some lead form builder apps. Let’s compare them briefly to Beacon. 

  • Foxyform is a free contact form builder, but it’s simpler than Beacon. It has very limited customization and no drag-and-drop feature. Beacon will be the better choice if you want to create more appealing forms.
  • JotForm offers more templates and better features than FoxyForm. It’s a good alternative for Beacon, and it has great integrations and form templates. But if you want to create unlimited forms, you’ll need to pay $99/mo for JotForm. That’s more expensive than Beacon’s pricing. 

How to Access Beacon?

It is accessible on mobile, tablet, and desktop. The platform allows you to create an account for free. All you need to do is go to the Beacon website, click “Create An Account,” and fill out the form.

Since it is a cloud-based platform, you can use it on any device connected to the internet. 

Beacon Pricing & Plans

You may upgrade your free plan if you want to get more features and create better lead-generating materials.

Beacon offers two paid pricing options – Professional at $49/mo and Agency at $99/mo. If you want to get a discount, you may opt-in for the annual billing and save 15%. The only difference between the two plans is that the Agency offers unlimited creation of custom domain names and Hubspot accounts.

Conclusion

Are you ready to create your first lead magnet and capture more leads? Use our affiliate link and try Beacon for free.

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